How to Apply DevOps Tools to Marketing

DevOpsDevOps DevOps is a set of practices that combines software development (Dev) and IT operations (Ops). It aims to shorten the systems development life cycle and provide continuous delivery with high software quality. DevOps is complementary with Agile software development; several DevOps aspects came from Agile methodology. can be extremely beneficial when marketing your products. Check out this guide on how to apply DevOps tools to marketing.

If you’re a business that’s looking to make connections with your consumers, it may be a good idea to connect the different parts of your organization first.

Experts predict that the DevOps market will reach $12.8 billion by 2025. Keeping development and operations teams in sync with each other is a great way to develop a better product that will resonate well with consumers. It’s also critical to keeping your marketing team in the loop.

Read on to learn some of the best DevOps tools out there in 2021 and how they can take your marketing campaign to new heights.

Types of DevOps Tools

DevOps- a fusion of the words ‘development’ and ‘operations’- isn’t a specific workflow or framework. It lacks one singular definition. Instead, DevOps is a term that refers to a cultural shift that makes businesses more able to adapt to changes that might come to their technology and daily operations.

The goal of DevOps tools and technology is to strengthen the connection between the development team and the operations team within a software development company. The coding team writes codes specifically with production content in mind. This makes everyday operations more efficient and effective since the entire workplace came together to create sustainable solutions.

Because it’s a broad concept that covers any collaborative development, there are tons of tools that make DevOps teams better able to come up with holistic tech solutions.


The first tools fall under the communications category. Slack, for example, is a great DevOps tool because it allows for high-level collaboration on team projects. They can use toolchains in the same app that they’re communicating with operations/maintenance professionals in and get a clearer feel for how the software they’re developing will work from beginning to end.


There are also tools that deploy applications that are used for developing software. Docker and Jenkins, for example, deploy applications and automate build cycles that these applications identify as positive for operations teams. This lets developers make more effective tools than they would be able to manually.


The next set of tools fall under the ‘monitoring’ category because they let you watch over your overall business infrastructure. Applications like GitHub, Nagios, and Phantom alert you if a device or backend application that’s working to develop your software fails. It also charts the performance of your technology and monitors its patterns so that you know when a failure might occur soon.


Ansible and Vagrant are examples of workflow management tools for DevOps teams. These tools ensure that every developer in a team has the same environment for a project across various machines. All technologies used will be able to run on every system. Changes can also be deployed more easily within existing systems when operators ask developers to alter something.

How Do These Tools Be Applied to Marketing?

Marketing teams and DevOps teams have a few common goals. They want the company to be successful, to reach new customers within their niche, and to improve the product that is being sold.

If there’s no engagement from marketing outlets, there isn’t a product to develop. On the flip side, if there’s no product to market, there’s no way to get consumers interested.

Communication and Interaction

DevOps can be applied to marketing in multiple ways, the first being that the process of creating an ad campaign can be more interactive. Using DevOps tools inherently means that people from different parts of an organization brainstorm together.

Since developers, operators, and sellers have unique insight into a product’s target audience and how to reach them, working together can boost your visibility. These same tools also allow consumer feedback to come to you more quickly and efficiently than it otherwise would.

Consistency in Marketing Campaigns

Because everyone can communicate more effectively, marketing campaigns will be more consistent. They will also allow your team to advertise your services more accurately since all information about a product will be right at the marketer’s fingertips.

You will then have a marketing team that understands the product and the development stages that it has undergone and is currently in. They will therefore be able to create a message that customers are interested in and engaged by.

Marketing Your DevOps Values

Additionally, since DevOps is an important part of modern companies, you can view it as a value and begin marketing around that.

This model encourages others in the industry to support this culture in their communities by purchasing your product. Investors will believe in your methods, connect with your business more, and therefore make greater purchases. As you can remind them, there is no better way to show support for a method than by purchasing products made with those values in mind.

Monitoring and Troubleshooting Campaigns

Another way to apply DevOps tools to marketing is as a way to monitor and troubleshoot your campaign. Tools that developers and organizers are running will be able to tell marketers when there is a bug in the program.

They can then redirect the ad campaign towards parts of the product that are working or reframe the marketing campaign entirely if troubleshooting takes too long.

Boost Your Business Today

There are many tools that DevOps teams can use to launch and monitor their marketing campaign. Now that you know how DevOps tools can apply to your marketing team, it’s time to begin getting the best development and operations services out there.

Contact our experts with any remaining questions that you have about DevOps and marketing. We’re committed to helping you boost the success of your business in all stages of the innovation-to-sales process, so don’t hesitate to reach out.


One response to “How to Apply DevOps Tools to Marketing”

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